The Business Catalyst Project (BCP) is an initiative by the National University of Singapore (NUS) and SkillsFuture Singapore (SSG) for enterprises to embark on projects in strengthening capabilities through implementation-led training, consultancy services and workplace-centric projects.
The scheme provides up to 90% support for qualifying SMEs to co-fund the costs incurred by enterprises in engaging NUS to provide project mentorship.
Professor Lai Kok Fung is the NUS assigned professor to conduct BCPs in digital marketing. The project scope outlined below has received in-principle approval, paving the way for a faster application process.
Receive mentorship and assistance from Prof Lai and his team in:
Marketing strategy, product-market fit, key marketing messages, and SWOT analysis
Website upgrade with Google Analytics
Search Engine Optimization (SEO)
Content and social media strategy
Ad strategy covering SEM, Display, Video, Social, Retargeting and other relevant channels
Up to $30,000 for 6-month project. Pay less than $3,500 (excludes third-party cost).
Get professional advice and assistance from Prof Lai and his team.
From strategy to execution, optimizing through multiple channels.
Critical knowledge on digital marketing is transferred to your team for future execution.
Lingzi Media, a homegrown Chinese publishing company founded in the 90s, struggled to find its footing in an increasingly digital world. That changed when they found crucial support in NUS’ Mentorship Support Grant (MSG). Find out about their unusual journey in this article.