SkillsFuture Class
National University of Singapore
Course Overview
This course is an executive primer on digital marketing for business owners, professionals and entrepreneurs. It prepares participants with a foundational understanding of marketing in the digital age. Participants will learn how marketing concepts, market analysis and consumers’ behaviour are impacted by shifting technology and media landscape. The course will cover fundamental concepts in branding, search engine, social media, storytelling, display, re-targeting and related areas. Case studies and hands-on experience will be provided. At the end of the course, students will be better equipped to deliver coherent digital marketing strategies for their ventures.
The course provides hands-on experience for participants to apply and internalise the concepts learned. Participants will deepen their understanding via discussions, assignments and hands-on practices.
This course is part of Professional Certificate in Digital Marketing and Customer Insights.
Course Objectives
Participants will exit the course with understandings in:
- Marketing and Innovation
- Search Engine Optimization and Marketing
- Display, Video and Retargeting
- Content Marketing and Storytelling
- Social Media Marketing
- Affiliate and Influencer Marketing
Who Should Attend
This course is designed for participants who aspire to initiate, manage and execute marketing programmes.