Enterprise Transformation Project for Digital Marketing

Up to 90% Mentorship Support Grant

The Enterprise Transformation Project (ETP) is an initiative by the National University of Singapore (NUS) and SkillsFuture Singapore (SSG) for enterprises to embark on projects in strengthening capabilities through implementation-led training, consultancy services and workplace-centric projects. The scheme provides up to 90% support for qualifying SMEs to co-fund the costs incurred by enterprises in engaging NUS to provide project mentorship. more ≫

Dr KF Lai is the NUS assigned professor to conduct ETPs in digital marketing. The project scope outlined below has received in-principle approval, paving the way for a faster application process.

Digital Marketing ETP

Received mentorship and assistance from Dr KF Lai and Jayon in:

  • Crafting of marketing strategy, including product-market fit, key messages, and SWOT analysis
  • Creation or upgrade of website
  • Search Engine Optimisation (SEO)
  • Traffic analysis and tag implementations
  • Execution of ad campaigns through SEM, Display, Video, Social, Retargeting and other relevant channels

Transform the digital marketing strategy of your enterprise

Funding Support

Up to $30,000 for 6-month project. Pay less than $3,500 (excludes third-party cost).

Professional Team

Get professional advice and assistance from Dr KF Lai and his team @ Jayon.

Holistic Execution

From strategy to execution, optimising through multiple channels.

Sustainable Growth

Stay competitive in today’s digital economy.

Interested? Please start by submitting a request here:

Projects supported by NUS ETP grant: