Student Feedback

Module Report, IS3150, Digital Media Marketing

I liked that we were able to apply what we have learnt in this module during the project even though it wasn’t easy.
It gives students the opportunity to work with clients, putting what we learn into practice. In addition, the milestone checks help us to better refine our project and understand the module better.
Useful digital marketing techniques like running ads on Facebook and Google.
Easy to follow and not too content intensive. More hands on than theoretical. Many students appreciate a module when we understands why we are learning it and being able to apply it in a workplace immediately since we will be working with companies.
It is realistic and also trains up our skills for the marketing world.
Learnt a lot from this module, lessons are well organised.
The involvement of clients to make our projects realistic.
Interesting module with real life applications.
The module equips student with marketing knowledge and experience even for students who are totally new to marketing. Really interesting and useful module.

About the Teacher

He is really helpful and is always ready to lend a helping hand to students! His lectures are very informative but not boring with the industry jokes and sharing his own personal experience!
The module equips student with marketing knowledge and experience even for students who are totally new to marketing. Really interesting and useful module.
I really learn a lot from Prof Lai. He always share with us his real life experience and expertise of his business to us.
He is very experienced and really passionate in what he does, and his humour never fails to make the class laugh.
He is able to get his students interested in the module because of the way he teaches and exposes his students to very real world scenarios through the project.
Very passionate in teaching Digital Marketing. Really helped me to gain a lot of valuable content and insights.
A true educator with knowledge, experience and patience in guiding his students.

Executive Courses

“This course is a great introduction to Digital Marketing and Prof Lai is absolutely awesome!” — Mark Koh, Digital Sales Executive, Metropolitan Fishery Group Pte Ltd.
“Enriching course for all and not just for marketeers!” — De Kretser Christopher Shaun, Sales Manager, Bona Technologies Systems Pte Ltd.
“This course is what we need in this IT World.” — Subramaniam Meganathan, Digital Marketing, Jforce Employment Service Pte Ltd.
“This course provides a realistic outlook and real-life examples of what digital marketing is all about in the world today.” — Irene Ong, Digital Sales & Marketing Exec, Sweetest Moments Pte Ltd.
“This course is good and can improve marketing knowledge and strategy. This is useful for SME.” — Lee Fhong Yong, Digital Sales Executive, Dg Optics Centre.
Michelle Sim, Julian Grey Corporate Advisory — please watch video below:

这套课程最好的地方
赖博士整理了数码营销的体系，然后以简易的教法让大家更容易明白。小班制也让每个发问和疑惑都能获得老师耐心的解答，上完之后总算对数码营销有更深入的了解。

推荐
系统性地整合了数码营销的体系，让学生能更清晰地厘清原先对数码营销的模糊概念和碎片化学习。课程涵盖的内容全面，赖博士无私的分享让我获益良多。老师有多年的实战与教学经验，打开《人间烟火》的操作系统让学生一览无遗，无疑是最大的价值。

这套课程最好的地方
能完整地学习数码营销的基础知识，课内有讲述SEO/SEM，再营销以及公关危机处理等内容，是市场上较少触碰到板块。老师以个人经验教导及分享学识，内容浅白易懂，与学员互动有加，受益良多。

推荐
这是一套完整的数码营销课程。同时，老师会以互动教学，为学员解惑，让学员以作业方式，将所学实践于实际产品/服务，让学员自己下场实战，而非纸上谈兵，为数码营销之路打亮前程。

更多学员反馈

让零基础学员有正确方向如何操作数码营销。（慧矜 Khim，美术排版员）
Dr. Lai 很谦虚，友善，风趣，没有架子，知识淵博，讲解生动，很好。老师讲解的很清楚，课程生动，让我清楚数码营销的细节。又有录影可以再次听课，加强知识的吸收。（Doris Tan, Retirer）
有课后进阶学习，很好的理论再结合实践。让学员们更了解所学的，也可以了解课程所要表达的。（邱学莉，文字工作者）
教程深入浅出，让学员明白各种数码营销平台的运行逻辑，方法，策略。有实际案例分析，更易明白课程理论。学员发问后，老师总是細心分析，乐于分享，提升了学习成效。此外，课程函盖面广，各个社交平台都有触及，让人能有全局观，思维与看事物的角度更全面。（洪玉麟，有机果园/民宿业者）