About Us

Jayon Inc provides digital marketing consultancy and training services to companies and individuals across South East Asia.

We specialize in helping small businesses grow and succeed in the digital world. Our team of experienced professionals understands the unique challenges and opportunities that small businesses face, and we are dedicated to delivering effective and customized digital marketing solutions to help you achieve your goals. Whether you’re looking to increase website traffic, generate leads, or boost sales, we have the expertise and resources to help you succeed.

You’ve got a great product or service, but how do you get the right people to notice it, engage with it, and ultimately become customers? The answer lies in understanding the simple art of getting cows to drink water.

Receive up to 90% funding support from the NUS Business Catalyst Project. You will be supported by an NUS professor with a dedicated team to help you explore new business methods and thinking.

A Master’s Playbook for Marketers. This is a guided, hands-on playbook where human wisdom and strategy remain at the core, amplified by AI companions that act as interactive collaborators.

Founder: KF Lai

Professor (Adj) KF Lai is an entrepreneur, educator, and lifelong learner with over 30 years of experience in digital marketing and technology.

He co-founded BuzzCity in 1999 and served as its CEO, growing it into the world’s second-largest mobile advertising network before its acquisition in 2016. Today, he leads Jayon Inc, providing digital marketing consultancy and training for small and medium enterprises.

Prof Lai holds a Ph.D. in Electrical and Computer Engineering from the University of Wisconsin-Madison and a First Class Honours degree in Electrical Engineering from the National University of Singapore. He currently teaches digital marketing and mentors startup founders as an adjunct professor at the NUS School of Computing.

Outside work, he writes, composes songs, stages theatrical plays, and runs www.fukan.my, an online community for Chinese speakers in Southeast Asia. He also volunteers as a pianist at Dover Park Hospice, bringing comfort through music.

Team Members

Cheah Cher Hui
Chief Editor
Serene Siew
Finance Manager
Chloe Liaw
BizDev Manager
Tan Hoay Khim
Project Manager
Quinton Heng
Project Manager
Yap Ming Yan
Editor
Tang Jie Min
Designer

The Jayon Family