A Master’s Playbook for Marketers

This is not just another book about digital marketing. It is a guided, hands-on playbook where human wisdom and strategy remain at the core, amplified by AI companions that act as interactive collaborators. Whether you’re launching your first product, running ads for a local brand, or scaling up a digital agency, this book will walk you through the process.

Written by Professor (Adj) Lai Kok Fung from the National University of Singapore, it draws on his decades of experience as an entrepreneur, engineer, and artist, blending logic, creativity, and practical know-how. He will be your master teacher, guiding you through the principles that matter while your AI companions support you in executing each task, so you can build real, effective strategies with confidence.