Lean Startup

Lean startup is a methodology for developing businesses and products that aims to shorten product development cycles and rapidly discover if a proposed business model is viable; this is achieved by adopting a combination of business-hypothesis-driven experimentation, iterative product releases, and validated learning.

https://en.wikipedia.org/wiki/Lean_startup

All Resources

TitleCategories#categories_hfilter
Mary Meeker, Internet Trends, 2019Digital LandcapeA1

June 11, 2019 @ Code 2019

digital-landcape resource
SPH Annual ReportsDigital LandcapeA2

Annual reports of Singapore Press Holdings.

digital-landcape resource
Facebook ARPU from 2012 to 2019Digital LandcapeA3

Facebook’s average revenue per user (ARPU) from 2012 to 2019

digital-landcape resource
Lean StartupInnovation and MarketingB1

Lean startup is a methodology for developing businesses and products that aims to shorten product development cycles and rapidly discover if a proposed business model is viable.

innovation-marketing resource
What is a Brand?Innovation and MarketingB2

Exploring what “brand” really means. (Trigger Communications)

innovation-marketing resource
Pyramid Principle for ConsultantsInnovation and MarketingB4

Learn how the Pyramid Principle helps consultants develop coherent storylines and build beautiful slides.  (The Analyst Academy)

innovation-marketing resource
17 Types of Marketing MessageInnovation and MarketingB3

A marketing message is any media or communication that is designed to influence customers. They are often used to generate demand, build brand awareness and sell. 

innovation-marketing resource
How Search WorksSearch EngineC1

The life span of a Google query is less then 1/2 second, and involves quite a few steps before you see the most relevant results. Here’s how it all works.

search-engine resource
Manitobah MukluksSearch EngineC2

How Manitobah Mukluks uses Adwords to market their products.

search-engine resource
How Addictive is the Social Network?Social MediaD1

According to some health specialists consulted by Fox News, the excessive use of social media, and to an extent Facebook as its biggest player, may wind up having a similar short-term impact as using opioids and cocaine.

social-media resource
Facebook News FeedSocial MediaD2

Facebook News Feed, first introduced in 2006, highlight information that includes profile changes, upcoming events, and birthdays, among other updates. Using a proprietary method, Facebook selects a handful of updates to show users every time they visit their feed, out of an average of a few thousand updates they can potentially receive.

social-media resource
How Facebook Rank PostsSocial MediaD3

Your News Feed is made up of stories from your friends, Pages you’ve chosen to follow and groups you’ve joined. Ranking is the process we use to organize all of those stories so that you can see the most relevant content at the top, every time you open Facebook.

social-media resource
Social Media in South East AsiaSocial MediaD4

ASEANFocus, ISEAS-Yusof Ishak Institute, Oct 2018

social-media resource
Missouri Star Quilt CompanyContent MarketingE1

Missouri Star Quilt Co. used YouTube Advertising to grow their business and to help their community grow. This is also a good case study on storytelling techniques and content marketing. 

content-marketing resource
What Makes a Hero?Content MarketingE2

What trials unite not only Harry Potter or Frodo Baggins but many of literature’s most interesting heroes? And what do ordinary people have in common with these literary heroes? Matthew Winkler takes us step-by-step through the crucial events that make or break a hero.

content-marketing resource
Destiny – Krungsri AutoContent MarketingE3

Krungsri Auto commercial. Agency : Y&R Thailand

content-marketing resource
I’ve Never Believed in Soulmates – Krungsri AutoContent MarketingE4

I’ve never believed in soulmates – Krungsri Auto commercial.

content-marketing resource
囧妈Content MarketingE5

徐峥”囧系列”的第三部作品,讲述一趟六天六夜的莫斯科之旅,让徐伊万与卢小花母子回到了最纯粹的相处模式。

content-marketing resource
Chinese Women Are Getting Rich By Live-streaming Their DaysInfluencer MarketingF1

In China, young women like 23-year-old Huan Huan can earn up to $20,000 a month livestreaming themselves just doing regular things. That’s about 30 times more than the average college graduate makes at their first job.

influencer-marketing resource
The Evolution of Online Display Advertising (2012)Display AdvertisingG1

An IAB UK video to explain the evolution of display trading in 2012. The display ecosystem has developed from direct buying and selling into an increasingly complex environment with data now powering real time bidding and selling.

display-advertising resource
Guide to Digital Display Advertising (2017)Display AdvertisingG2

An IAB UK video to explain the evolution of display trading in 2017. The display ecosystem has developed from direct buying and selling into an increasingly complex environment with data now powering real time bidding and selling.

display-advertising resource
How an Ad is Served with Real Time Bidding (RTB)Display AdvertisingG3

Learn the back-end process of how a targeted ad is served to you from your computer, through the multifaceted pipeline of the digital advertising ecosystem.

display-advertising resource
United Airlines Passenger Removal VideoPublic RelationsH1

United Airlines apparently overbooked and this is how they removed someone from the plane.

public-relations resource
Handling a Social Media Crisis: Domino’sPublic RelationsH2

A timeless example of how best to handle a Social Media Crisis.

public-relations resource
Domino’s Crisis through the Lens of Image Repair TheoryPublic RelationsH3

Analysis of Domino’s Pizza YouTube Video Crisis Through the Lens of Image Repair Theory

public-relations resource
Customer Lifetime Value vs Customer Acquisition CostCustomer Lifetime ValueJ1

Lifetime Customer Value CLV and Customer Acquisition Cost CAC

customer-lifetime-value resource
Interview with Wang Lei 王雷 卖鱼哥 独家专访Influencer MarketingF2

大家都知道现在最火热的网卖达人 – 卖鱼哥。想知道王雷-卖鱼哥,怎么在脸书直播变得怎么火红,幕后又发生了些什么事,他怎么在疫情里走出自己的路,在新加坡阻断措施时把危机转成商机吗?

influencer-marketing resource
Toy Story TrailerContent MarketingE6

A cowboy doll is profoundly threatened and jealous when a new spaceman figure supplants him as top toy in a boy’s room.

content-marketing resource
Toy Story Final SceneContent MarketingE7

The ending of Toy Store 1

content-marketing resource
The State of Influencer Marketing 2019 : Benchmark ReportInfluencer MarketingF3

Influencer marketing has continued to grow as an industry over the last few years. … Growth continued to $4.6 billion in 2018 and is expected to continue its upward trajectory this year to potentially become a $6.5 billion industry.

influencer-marketing resource