For many SMEs, “Digital Transformation” feels like a mountain that is too expensive to climb and too complex to navigate alone. This is exactly why the National University of Singapore (NUS) and SkillsFuture Singapore (SSG) launched the Mentorship Support Grant (MSG) under the Business Catalyst Project (BCP).
But beyond the paperwork and the impressive 90% funding support, what actually happens during those six months? At Jayon Inc, led by NUS-assigned Professor Lai Kok Fung, we don’t just hand you a report; we embed a digital marketing engine into your business.
Here is a look inside the curriculum of the 6-month MSG Programme journey.
Finding Your “North Star”
Before spending a single dollar on ads, your team needs to know why they are spending it. The first phase of the mentorship focuses on the high-level architecture of your brand:
- Product-Market Fit: Identifying exactly who your digital customer is in 2026.
- SWOT Analysis: A brutal, honest look at your competitive landscape.
- Key Messaging: Crafting a narrative that cuts through the noise of a crowded social feed.
Building a High-Convertor
A beautiful website is useless if it doesn’t track data. We guide your team through a technical audit and upgrade:
- Google Analytics (GA4) Integration: Moving beyond “page views” to tracking actual conversion events (calls, forms, and sales).
- Search Engine Optimization (SEO): Learning the “long game” of organic traffic so you aren’t perpetually reliant on paid ads.
Beyond “Posting for the Sake of Posting”
Most SMEs struggle with consistency and relevance in content. Our mentorship transfers the skills to build a self-sustaining content engine:
- Strategic Storytelling: How to turn your company’s heritage or service into engaging social media pillars.
- Channel Optimization: Deciding where your audience actually lives, whether that’s LinkedIn for B2B or Instagram/TikTok for B2C, and how to speak their language.
Master the “Paid” Landscape
This is where the implementation becomes high-stakes. We assist your team in building a multi-channel ad strategy including:
- Search Engine Marketing (SEM): Capturing high-intent buyers on Google.
- Display & Retargeting: Staying top-of-mind for users who visited your site but didn’t buy.
- Video & Social Ads: Creating high-impact visual campaigns that drive immediate action.
The “Implementation-Led” Difference in the MSG Programme
The hallmark of the NUS MSG programme is that it is workplace-centric. This isn’t a classroom lecture, but rather it is a collaborative project. As seen in success stories like Lingzi Media, a traditional Chinese publishing house that found its “digital dawn” through this programme, the goal is knowledge transfer.
By the end of the six months, your team won’t just have a better website, they will have the professional skills to manage your digital growth internally.
A High-Value ROI from the MSG Programme
Through the Business Catalyst Project, qualifying SMEs can receive up to $27,000 in funding for a $30,000 project. This means your enterprise pays less than $3,500 (excluding third-party costs) to receive six months of professional mentorship from Prof Lai and the Jayon Inc team.
Is your team ready to lead your digital strategy instead of following it?
To learn more about Jayon’s background and expertise, visit About Jayon Inc or explore Our People. If you want to discuss your business goals directly, you can reach out through the Contact Us page. Learn more about the grant on the NUS Mentorship Support Grant page.