Grant

If your business is exploring growth, strategy, or digital marketing support, this MSG eligibility check can help you see whether the Mentorship Support Grant may be worth exploring. For many SMEs, the real question is not just whether they can apply, but whether the support matches their business goals.

How this MSG eligibility check can help

This MSG eligibility check is a simple way to reflect on whether your business could benefit from more structured support. MSG may be especially helpful for SMEs that:

• have a clear business goal they want to work towards
• want support in areas such as growth, strategy, or digital marketing
• need guidance to turn ideas into action
• are looking for mentorship aligned to business priorities
• would benefit from funding support while building capabilities

If these sound relevant to your business, MSG may be worth looking into further.

Why suitability matters

The best support is not generic. It should reflect what the business is trying to achieve and where it wants to go next. One SME may want to improve visibility and outreach. Another may want to sharpen strategy or strengthen long-term growth.

That is why this MSG eligibility check matters. It helps SMEs think beyond eligibility alone and consider whether the support fits their real business needs. A better starting point is not just asking whether you qualify, but whether this support can help move your business forward.

From interest to action

For many SMEs, the hardest part is knowing where to begin. A simple check can provide a useful starting point. From there, the next step is to identify the business goal that matters most and explore whether MSG can support that journey.

To learn more about the grant, visit Jayon Inc’s Mentorship Support Grant page and the official NUS Mentorship Support Grant page. If you are exploring support for your business, this can be the first step towards more tailored and goal-aligned mentorship.

For SME owners in Singapore, marketing costs are one of the biggest barriers to getting professional digital marketing support. You are likely weighing two options: hire a digital marketing agency or tap into the NUS Mentorship Support Grant (MSG) through Jayon Inc.

The difference in cost and value might actually surprise you.

What Is the NUS Mentorship Support Grant (MSG)?

The MSG, a joint initiative by the National University of Singapore (NUS) and SkillsFuture Singapore (SSG), is a comprehensive 6-month digital marketing programme. Qualifying SMEs receive up to 90% funding support and the programme is co-mentored by NUS professor, Prof Lai Kok Fung, and his dedicated team.

Here is what the programme covers:

• Marketing strategy, product-market fit, key messages, and SWOT analysis
• Website upgrade with Google Analytics integration
• Search Engine Optimisation (SEO)
• Content and Social Media Strategy
• Ad strategy across Search Engine Marketing (SEM), Display, Social, and Retargeting

What Does a Digital Marketing Agency Typically Cost?

Factor	MSG (via Jayon Inc)	Other Digital Marketing Agencies
Duration	6 months	6 months
Full Project Value	Up to S$30,000	S$18,000 – S$48,000
Your Cost	Less than S$3,500	S$18,000 – S$48,000
Government Funding	Up to 90%	None

Hiring a digital marketing agency in Singapore is not cheap. For a comparable scope of work, you’re typically looking at S$3,000 to S$8,000 per month, which adds up to S$18,000 to S$48,000 over just six months. That is a heavy investment and when the contract ends, the knowledge leaves with them. You are back to square one, dependent on the next agency, and the one after that. What if you could elevate your digital marketing capabilities without having to rely on external agencies long-term?

More Than Just Cost Savings

The financial advantage of the MSG is clear, but the real edge goes beyond the numbers.

1. You Build In-House Capability

Unlike an agency engagement where work is done for you and you remain dependent, the MSG is designed to transfer critical digital marketing knowledge to your team. At the end of the 6-month programme, your team will understand how to execute and optimise digital marketing campaigns independently.

2. You Get Academic and Strategic Rigour

Prof Lai Kok Fung brings an evidence-based, strategic lens to your marketing, not just textbook tactics. Your business gets a robust foundation to boost your digital platforms, not just a quick campaign.

3. The Application Process Is Faster

Jayon Inc’s project scope under the MSG has already received in-principle approval from NUS. This means a faster path to getting started and building your digital empire.

4. It Is Holistic

From strategy to execution to optimisation, the MSG covers the full digital marketing journey, from teaching you not just what to do, but how to think, act and grow like a marketer.

Who Is the MSG Best Suited For?

The MSG is ideal for Singapore-registered SMEs that:

• Want to build genuine in-house digital marketing capability
• Are looking to stretch their marketing budget with government funding support
• Need a structured, end-to-end approach, not just ad-hoc campaigns
• Want expert mentorship grounded in academic best practices

Ready to Make Your Marketing Budget Work Harder?

With up to 90% funding support from NUS, the MSG is one of the most cost-effective ways for Singapore SMEs to build a world-class digital marketing function. Jayon Inc is your dedicated partner in this journey, from teaching to execution.

Find out if your business qualifies today.

For many SMEs, digital transformation is not a question of importance, but of where to begin. Business owners know they need a stronger online presence to stay competitive, but limited resources, tight budgets, and uncertainty about results often make the first step difficult.

Eli Dental, a family-owned dental practice, faced this exact challenge. Like many smaller businesses, it understood the importance of being visible online, but turning that goal into a practical and effective strategy was not straightforward. Through the Mentorship Support Grant (MSG), Eli Dental worked with Jayon Inc, led by Prof Lai and his team, to take a more structured approach to digital transformation. Instead of relying on guesswork, the business received tailored guidance based on its specific goals, needs, and challenges.

With the right support, Eli Dental gained a clearer path forward. The focus was not simply on using digital tools, but on making informed decisions, identifying relevant opportunities, and building a strategy that made sense for the business. Eli Dental’s journey shows that digital transformation does not have to be overwhelming for SMEs. With the right mentorship and guidance, even a family-owned practice can take confident steps toward stronger digital growth.

If your business is exploring digital transformation and unsure where to begin, MSG can provide the support, strategy, and direction needed to move forward with confidence.

“We had a great experience working with Prof Lai and team. They clearly explained the goals, strategy, and metrics behind each campaign, and their recommendations were tailored to our clinic’s unique strengths. Their structured, professional approach gave us confidence throughout the process.”
— Isaiah Goh, Eli Dental

For many SMEs, “Digital Transformation” feels like a mountain that is too expensive to climb and too complex to navigate alone. This is exactly why the National University of Singapore (NUS) and SkillsFuture Singapore (SSG) launched the Mentorship Support Grant (MSG) under the Business Catalyst Project (BCP).

But beyond the paperwork and the impressive 90% funding support, what actually happens during those six months? At Jayon Inc, led by NUS-assigned Professor Lai Kok Fung, we don’t just hand you a report; we embed a digital marketing engine into your business.

Here is a look inside the curriculum of the 6-month MSG Programme journey.

Finding Your “North Star”

Before spending a single dollar on ads, your team needs to know why they are spending it. The first phase of the mentorship focuses on the high-level architecture of your brand:

• Product-Market Fit: Identifying exactly who your digital customer is in 2026.
• SWOT Analysis: A brutal, honest look at your competitive landscape.
• Key Messaging: Crafting a narrative that cuts through the noise of a crowded social feed.

Building a High-Convertor

A beautiful website is useless if it doesn’t track data. We guide your team through a technical audit and upgrade:

• Google Analytics (GA4) Integration: Moving beyond “page views” to tracking actual conversion events (calls, forms, and sales).
• Search Engine Optimization (SEO): Learning the “long game” of organic traffic so you aren’t perpetually reliant on paid ads.

Beyond “Posting for the Sake of Posting”

Most SMEs struggle with consistency and relevance in content. Our mentorship transfers the skills to build a self-sustaining content engine:

• Strategic Storytelling: How to turn your company’s heritage or service into engaging social media pillars.
• Channel Optimization: Deciding where your audience actually lives, whether that’s LinkedIn for B2B or Instagram/TikTok for B2C, and how to speak their language.

Master the “Paid” Landscape

This is where the implementation becomes high-stakes. We assist your team in building a multi-channel ad strategy including:

• Search Engine Marketing (SEM): Capturing high-intent buyers on Google.
• Display & Retargeting: Staying top-of-mind for users who visited your site but didn’t buy.
• Video & Social Ads: Creating high-impact visual campaigns that drive immediate action.

The “Implementation-Led” Difference in the MSG Programme

The hallmark of the NUS MSG programme is that it is workplace-centric. This isn’t a classroom lecture, but rather it is a collaborative project. As seen in success stories like Lingzi Media, a traditional Chinese publishing house that found its “digital dawn” through this programme, the goal is knowledge transfer.

By the end of the six months, your team won’t just have a better website, they will have the professional skills to manage your digital growth internally.

A High-Value ROI from the MSG Programme

Through the Business Catalyst Project, qualifying SMEs can receive up to $27,000 in funding for a $30,000 project. This means your enterprise pays less than $3,500 (excluding third-party costs) to receive six months of professional mentorship from Prof Lai and the Jayon Inc team.

Is your team ready to lead your digital strategy instead of following it?

To learn more about Jayon’s background and expertise, visit About Jayon Inc or explore Our People. If you want to discuss your business goals directly, you can reach out through the Contact Us page. Learn more about the grant on the NUS Mentorship Support Grant page.

For many SMEs, the challenge is not just finding advice. It is finding the right support at the right stage of the business journey. Generic recommendations may sound helpful, but they often fall short when businesses face growth barriers, limited resources, or changing market conditions. SMEs need mentorship that is practical and aligned with the outcomes they want to achieve. NUS-backed SME mentorship, the Mentorship Support Grant (MSG), gives SMEs more practical support that aligns with real business goals.

This is where Jayon Inc stands out. Jayon Inc does not treat mentorship as a one-size-fits-all service. Instead, it provides tailored support aligned with each SME’s business goals. Whether a business wants to strengthen its digital presence, sharpen its value proposition, improve customer acquisition, or rethink its growth strategy, the mentorship process meets the business where it is and supports where it wants to go.

Mentorship that goes beyond generic advice

Every SME operates within a different context. Some are trying to break into new markets. Others may be trying to improve visibility, modernise their digital marketing, or build a more sustainable growth strategy. Because of this, effective mentorship should not begin with assumptions, it should begin with understanding.

Jayon Inc’s approach reflects this need for alignment. Rather than pushing standard recommendations, the emphasis is on understanding the business’s priorities and shaping support around them. This makes the NUS-backed SME mentorship, MSG, more relevant, more actionable, and ultimately more valuable for SMEs that need guidance they can actually apply.

Why NUS-Backed SME Mentorship Matters

What makes this approach even more compelling is its connection to the NUS Business Catalyst Project. Through Jayon Inc’s Mentorship Support Grant offering, qualifying SMEs may receive up to 90% funding support to co-fund the cost of engaging NUS for project mentorship. The current scope also has in-principle approval, which helps enable a faster application process. Jayon’s site further notes that participating SMEs are supported by an NUS professor and a dedicated team.

Why the Mentorship Support Grant matters

For many SMEs, one major barrier to seeking external support is cost. Even when businesses know they need help, they may hesitate to invest in mentorship if the value feels uncertain or the financial commitment is too high.

The Mentorship Support Grant addresses this challenge in a meaningful way. By lowering the cost barrier through substantial funding support, it makes high-quality mentorship more accessible to qualifying SMEs. But more importantly, it allows businesses to access support that is strategic, not just affordable.

To learn more about Jayon’s background and expertise, visit About Jayon Inc or explore Our People. If you want to discuss your business goals directly, you can reach out through the Contact Us page. Learn more about the grant on the NUS Mentorship Support Grant page.

Many SMEs in Singapore want to strengthen their digital presence, but limited expertise, time, or resources often hold them back. The Mentorship Support Grant, a digital marketing programme for SMEs, helps companies build real digital marketing capabilities through structured mentorship.

What Is the Mentorship Support Grant (MSG)?

The MSG digital marketing programme covers up to 90% of costs, giving businesses access to up to $30,000 worth of mentorship at a fraction of the price. Over six months, experienced mentors help your team develop and implement practical digital marketing strategies tailored to your business.

Areas Covered in the Programme

Participants receive mentorship across key areas of MSG digital marketing, including:

• Search Engine Marketing (SEM)
• Social Media Marketing
• Website Optimisation
• Digital Marketing Strategy

These areas help businesses strengthen their online presence and improve how they reach and engage customers.

How This Compares to Hiring External Consultants

For many SMEs, hiring a freelance digital marketing consultant costs between $2,000 and $5,000 per month. While consultants can execute campaigns, their involvement typically ends once the engagement is completed. MSG digital marketing mentorship takes a different approach by focusing on internal capability building.

Building Internal Marketing Capabilities

Rather than outsourcing marketing entirely, the programme works with your internal team over six months. Businesses implement strategies directly within their organisation with mentor support.

By the end of the programme, companies are better equipped with:

• Practical digital marketing skills
• Systems and processes for marketing operations
• Greater confidence to manage marketing internally

Mentorship Delivered by Jayon Inc

At Jayon Inc, we deliver MSG digital marketing mentorship under NUS and SkillsFuture Singapore. We combine structured frameworks with hands-on support so SMEs build sustainable strategies that keep delivering results long after the programme ends.

Ready to find out if your business qualifies? Contact Jayon Inc or visit our website to learn more.