Assignment 1: Marketing Message

This assignment aims to increase your understanding on crafting effective marketing message.
≫ Executive Class on Digital Media Marketing

Name *

Email *

Your Company *

Website / URL *

Elevator Pitch & Target Customer

Write an elevator pitch for your company *

Suggested format: [my company] provides/develops/.. [product/service] to [target customer] [unique selling proposition]

Describe your target customer in more details *

Key Marketing Message

Provide 3 points or reasons on why your target audience should adopt your proposed product/service. The 3 points should be mutually exclusive and collectively exhaustive. Keep your answers short and succinct.

Point 1 *

Point 2 *

Point 3 *

Combine the 3 points above to create a key marketing message highlighting the unique selling proposition of your service / product. *

Business Model Canvas & SWOT

This section is optional

Create a Business Model Canvas and SWOT chart for your company and upload the document here:

Click or drag a file to this area to upload.