Digital Media Marketing (Executive)

This course is an executive primer on digital marketing. It prepares participants with a foundational understanding of marketing in the digital age.

Learning Outcome

The course is designed for participants who aspire to initiate, manage and execute marketing program for business enterprises and organisations. It provides students with a solid foundation for further self-learning and to embark on a career in digital marketing.  Students will exit the course with understanding in

  1. Innovation and Marketing
  2. Search Engine: Optimization and Marketing
  3. Social Media, Content Marketing & Storytelling
  4. Display, Retargeting, Influencer, Affiliate, PR & Crisis Management

Course Organization

The course is run over 4 sessions over 2-4 weeks. Important concepts will be covered in the classes. Students will be given assignments to deepen their understandings in the subjects.


These assignments are designed to improve your understandings on the important concepts:

  1. Marketing Message
  2. Search Engine Optimization and Marketing
  3. Content Marketing & Social Media

Supplementary Materials

More materials are provided in Resources and Tips.


Students can book one-to-one consultation with the instructor. The first session is free.

Offered by Advanced Computing for Executives, National University of Singapore. Part of SkillsFuture Series & Professional Certificate in Business Owners Management Programme.

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