Assignment 2: Search Engine Optimization & Marketing

This assignment aims to increase your understanding on SEO & SEM
≫ Executive Class on Digital Media Marketing

Name *

Email *

Your Company *

Website / URL *

Google Analytics

Set up or sign in to the Google Analytics account of your company's website, and briefly explain your findings here. *

If you cannot access your company’s GA account, explain the steps that you will take to obtain it.

Search Engine Optimization (SEO)

Perform an SEO audit on your company's website on the following areas: (1) Relevance of Webpages (2) Quality of Content (3) Usability. Suggest improvements when necessary *

Refer to course materials for specific indicators and checks on the above areas. You do not need access to website backend to perform the audit.

Set up or get access to Google Search Console of your website. List the top 10 search keywords of your website here *

If you cannot get access to Google Search Console of your website at the point of submission, explain the steps that you will take to obtain the access.

Search Engine Marketing (SEM)

Sign in to Google Ads Platform and access the Keyword Planner. List the recommended bidding prices for your keywords here. *

Try creating one or more keyword ads on the Google ad platform and share your experience here.

Optional but strongly encouraged