Botanical Aromatherapy Oil, August 2021
Our client, Tai Tong Ah, plans to launch a series of botanical aromatherapy oil in Singapore in mid-October 2021. It is looking to develop an effective brand strategy that appeals to targeted consumers and offers differentiated proposition from the competition.
Deliverables
- Brand Development Strategy, the medium to long-term plan to define what the brand stands for, the promise it makes, and the personality it conveys.
- Key Marketing Messages.
- Creative elements including product logo, colour palette, slogan, packaging design, and design guidelines for online and offline materials.
Budget
SGD 7,500 -15,000
Project Timescale
| Deadline for brief submissions | 18 Aug |
| Invited agencies to present proposal | 19-31 Aug |
| Agency appointed | 1-7 Sep |
| Deliverable: Creative elements for packaging design | 30 Sep |
| Deliverable: Brand development strategy report | 30 Oct |
If you are interested to receive a copy of the branding brief, please submit the form below by 11 August 2021.