Request for Branding Brief

Botanical Aromatherapy Oil, August 2021

Our client, Tai Tong Ah, plans to launch a series of botanical aromatherapy oil in Singapore in mid-October 2021. It is looking to develop an effective brand strategy that appeals to targeted consumers and offers differentiated proposition from the competition.


  1. Brand Development Strategy, the medium to long-term plan to define what the brand stands for, the promise it makes, and the personality it conveys.
  2. Key Marketing Messages.
  3. Creative elements including product logo, colour palette, slogan, packaging design, and design guidelines for online and offline materials.


SGD 7,500 -15,000

Project Timescale

Deadline for brief submissions18 Aug
Invited agencies to present proposal19-31 Aug
Agency appointed1-7 Sep
Deliverable: Creative elements for packaging design30 Sep
Deliverable: Brand development strategy report30 Oct

If you are interested to receive a copy of the branding brief, please submit the form below by 11 August 2021.

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