RFC: Consultant for Malay Community Outreach in Malaysia

Request for Collaboration

Our client, Tai Tong Ah Company Pte Ltd, a Singapore-based company, specializes in manufacturing high-quality traditional Chinese medicinal products under the “Double Prawn” (双虾标) brand. In particular, the Herbal Oil (青草油) has been trusted by households in Singapore and Malaysia for decades. Its hallmark searing sensation provides swift relief for cuts, burns, insect bites, and various skin conditions. Users attest to its effectiveness, experiencing not only pain relief but also accelerated wound healing.

Recently, the company has applied for Halal certification in Malaysia and revamped its product packaging, gearing up to expand its market share within the Malay community in Malaysia. The new packaging, featuring the Halal logo, will be available in most of the retail shops around September 2024.

Jayon Inc has been Tai Tong Ah’s primary marketing agency, spearheading the company’s marketing endeavors for all products and markets since 2021. Presently, we seek to augment our team with an independent consultant or team specializing in the Malay community. This consultant or team will provide guidance on:

  1. Brand development strategy for the Herbal Oil product, including the medium to long-term plan to define what the brand stands for, the promise it makes, and the personality it conveys.
  2. Key marketing message to the target community, copywriting.
  3. Program execution. Actual execution, including visual designs and digital marketing campaigns, will be undertaken by Jayon Inc as the main agency.

Project Timescale

Deadline for indication of interest:  31 May 2024
Discussions with shortlisted candidates:  1-30 June 2024
Appointment of consultant(s): 1 July 2024
Duration of appointment: 6 months, with possibility of extension

The consultant(s) will work remotely and participate in online meetings, usually held fortnightly.

Please submit the form below if you are interested:

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