A timeless example of how best to handle a Social Media Crisis.
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All Resources
| Title | Categories | # | |
|---|---|---|---|
| 3 Key Case Studies for Successful Digital Transformation | Digital Landcape | A1 | Netflix, Adobe, Fujifilm |
| Pinduoduo: Empowering Farmers with an E-Commerce Platform | Digital Landcape | A2 | The start-up’s meteoric rise and its agile response to Covid-19 |
| Digitisation, Digitalisation, Digital Transformation | Digital Landcape | A3 | Lim Swee Say explains what ᴅɪɢɪᴛᴀʟ ᴛʀᴀɴꜱꜰᴏʀᴍᴀᴛɪᴏɴ is and how to do it right. |
| Lean Startup | Innovation and Marketing | B1 | Lean startup is a methodology for developing businesses and products that aims to shorten product development cycles and rapidly discover if a proposed business model is viable. |
| What is a Brand? | Innovation and Marketing | B2 | Exploring what “brand” really means. (Trigger Communications) |
| 17 Types of Marketing Message | Innovation and Marketing | B3 | A marketing message is any media or communication that is designed to influence customers. They are often used to generate demand, build brand awareness and sell. |
| Pyramid Principle for Consultants | Innovation and Marketing | B4 | Learn how the Pyramid Principle helps consultants develop coherent storylines and build beautiful slides. (The Analyst Academy) |
| How Search Works | Search Engine | C1 | The life span of a Google query is less then 1/2 second, and involves quite a few steps before you see the most relevant results. Here’s how it all works. |
| Manitobah Mukluks | Search Engine | C2 | How Manitobah Mukluks uses Adwords to market their products. |
| Organic Share of Traffic Increases to 53% | Search Engine | C3 | Organic Search remains the dominant source of trackable web traffic and in the dominant position as a channel. Paid Search continues to grow. |