Case Study: Carrot Learning Centre

Carrot Learning Centre provides top notch child care and educational services to primary school students so that their working parents can focus on their jobs. The centre strives in providing dedicated care and guidance to their students at an affordable price. In the August 2021 semester, 4 students taking the Digital Media Marketing module from the School of Computing, Qing Cai, Zi Kun, Jia Jun and Ada, embarked on a marketing project to promote Carrot Learning Centre. The project covered the following areas:

  • Core value propositions and key marketing message;
  • Website audit and search engine optimization;
  • Google SEM and Display ads; and
  • Social Media Marketing

Join us on an interactive online session on 19 Jan 2022 to learn about our experience in this project.

Date/Time: 19 Jan 2022 (Wed), 230 – 400pm
Sharing: Qing Cai, Zi Kun, Jia Jun and Ada
Chairing: Professor (Adj) Lai Kok Fung
Zoom Session: Register Here