The Jayon Marketing Funnel is a visual representation of marketing tasks, pioneered by Jayon Inc. Imagine that your products are like water in a pond and your potential customers, a herd of cows wondering nearby. The tasks of the marketer is to convince the right cows to drink the water with the least possible cost.
For instance, the Funnel maps the major media channels against the main stages of customer purchase journey. It also lays out the types of owned media, measurement tools and conversion actions.
We use the Funnel extensively and in our courses and consulting projects. The Funnel is complemented with the Jayon-10-Steps, which describes an overall strategy and execution of marketing program for small and medium enterprises.
We provide the following services to our clients to increase awareness, engagement and conversion:
- Build or refresh your website (owned media) and set up appropriate tracking tags to monitor user purchase journey;
- Implement search engine optimization (SEO);
- Strategise social media presence and devise content marketing strategy;
- Plan and execute paid media campaigns, optimising via various channels such as search engine marketing (SEM), social, display, video, retargeting, influencer, affiliate, public relation; and
- Source and manage external contractors such as content writers, graphic designers, photographers and videographers when required.
To find out how you can benefit from the Jayon Marketing Funnel and Jayon-10-Steps, please contact us.