The Jayon Marketing Funnel is a visual representation of marketing tasks, pioneered by Jayon Inc. Imagine that your products are like water in a pond and your potential customers, a herd of cows wondering nearby. The tasks of the marketer is to convince the right cows to drink the water with the least possible cost.
For instance, the Funnel maps the major media channels against the main stages of customer purchase journey. It also lays out the types of owned media, measurement tools and conversion actions.
We use the Funnel extensively and successfully in our courses and consulting projects.
To find out how you can benefit from the Jayon Marketing Funnel, please contact us.