Conceptualised by NUS student founders Varun, Amalina, Chu Ge, Khenus and Eugene, OnSight™ aims to be a one-stop application that offers effective task management solutions for project managers in the construction industry. In the August 2021 semester, OnSight partnered with Crystal, Jason, Jil & Mavis, 4 students taking the Digital Media Marketing module from the School of Computing, for a marketing project. The project covered the following areas:
- Core value propositions and key marketing message;
- Website audit and search engine optimization;
- Content marketing strategy; and
- Execution of paid media campaigns via Google SEM, display ads and social media
Date/Time: 18 Dec 2021 (Sat)
Sharing: Crystal, Jason, Jil, Mavis, and the OnSight team
Chairing: Professor (Adj) Lai Kok Fung
Recording: @Shumanji (subscription required)
