Supplementary teaching materials used in digital marketing classes
| Title | Categories | # | categories_hfilter | |
|---|---|---|---|---|
| Lean Startup | Innovation and Marketing | B1 | Lean startup is a methodology for developing businesses and products that aims to shorten product development cycles and rapidly discover if a proposed business model is viable. | innovation-marketing resource |
| What is a Brand? | Innovation and Marketing | B2 | Exploring what “brand” really means. (Trigger Communications) | innovation-marketing resource |
| Pyramid Principle for Consultants | Innovation and Marketing | B4 | Learn how the Pyramid Principle helps consultants develop coherent storylines and build beautiful slides. (The Analyst Academy) | innovation-marketing resource |
| 17 Types of Marketing Message | Innovation and Marketing | B3 | A marketing message is any media or communication that is designed to influence customers. They are often used to generate demand, build brand awareness and sell. | innovation-marketing resource |
| How Search Works | Search Engine | C1 | The life span of a Google query is less then 1/2 second, and involves quite a few steps before you see the most relevant results. Here’s how it all works. | search-engine resource |
| Manitobah Mukluks | Search Engine | C2 | How Manitobah Mukluks uses Adwords to market their products. | search-engine resource |
| How Addictive is the Social Network? | Social Media | D1 | According to some health specialists consulted by Fox News, the excessive use of social media, and to an extent Facebook as its biggest player, may wind up having a similar short-term impact as using opioids and cocaine. | social-media resource |
| Facebook News Feed | Social Media | D2 | Facebook News Feed, first introduced in 2006, highlight information that includes profile changes, upcoming events, and birthdays, among other updates. Using a proprietary method, Facebook selects a handful of updates to show users every time they visit their feed, out of an average of a few thousand updates they can potentially receive. | social-media resource |
| How Facebook Rank Posts | Social Media | D3 | Your News Feed is made up of stories from your friends, Pages you’ve chosen to follow and groups you’ve joined. Ranking is the process we use to organize all of those stories so that you can see the most relevant content at the top, every time you open Facebook. | social-media resource |
| Social Media in South East Asia | Social Media | D4 | ASEANFocus, ISEAS-Yusof Ishak Institute, Oct 2018 | social-media resource |
| Missouri Star Quilt Company | Content Marketing | E1 | Missouri Star Quilt Co. used YouTube Advertising to grow their business and to help their community grow. This is also a good case study on storytelling techniques and content marketing. | content-marketing resource |
| What Makes a Hero? | Content Marketing | E2 | What trials unite not only Harry Potter or Frodo Baggins but many of literature’s most interesting heroes? And what do ordinary people have in common with these literary heroes? Matthew Winkler takes us step-by-step through the crucial events that make or break a hero. | content-marketing resource |
| Destiny – Krungsri Auto | Content Marketing | E3 | Krungsri Auto commercial. Agency : Y&R Thailand | content-marketing resource |
| I’ve Never Believed in Soulmates – Krungsri Auto | Content Marketing | E4 | I’ve never believed in soulmates – Krungsri Auto commercial. | content-marketing resource |
| 囧妈 | Content Marketing | E5 | 徐峥”囧系列”的第三部作品，讲述一趟六天六夜的莫斯科之旅，让徐伊万与卢小花母子回到了最纯粹的相处模式。 | content-marketing resource |
| Chinese Women Are Getting Rich By Live-streaming Their Days | Influencer Marketing | F1 | In China, young women like 23-year-old Huan Huan can earn up to $20,000 a month livestreaming themselves just doing regular things. That’s about 30 times more than the average college graduate makes at their first job. | influencer-marketing resource |
| The Evolution of Online Display Advertising (2012) | Display Advertising | G1 | An IAB UK video to explain the evolution of display trading in 2012. The display ecosystem has developed from direct buying and selling into an increasingly complex environment with data now powering real time bidding and selling. | display-advertising resource |
| Guide to Digital Display Advertising (2017) | Display Advertising | G2 | An IAB UK video to explain the evolution of display trading in 2017. The display ecosystem has developed from direct buying and selling into an increasingly complex environment with data now powering real time bidding and selling. | display-advertising resource |
| How an Ad is Served with Real Time Bidding (RTB) | Display Advertising | G3 | Learn the back-end process of how a targeted ad is served to you from your computer, through the multifaceted pipeline of the digital advertising ecosystem. | display-advertising resource |
| United Airlines Passenger Removal Video | Public Relations | H1 | United Airlines apparently overbooked and this is how they removed someone from the plane. | public-relations resource |
| Handling a Social Media Crisis: Domino’s | Public Relations | H2 | A timeless example of how best to handle a Social Media Crisis. | public-relations resource |
| Domino’s Crisis through the Lens of Image Repair Theory | Public Relations | H3 | Analysis of Domino’s Pizza YouTube Video Crisis Through the Lens of Image Repair Theory | public-relations resource |
| Customer Lifetime Value vs Customer Acquisition Cost | Customer Lifetime Value | J1 | Lifetime Customer Value CLV and Customer Acquisition Cost CAC | customer-lifetime-value resource |
| Interview with Wang Lei 王雷 卖鱼哥 独家专访 | Influencer Marketing | F2 | 大家都知道现在最火热的网卖达人 – 卖鱼哥。想知道王雷-卖鱼哥，怎么在脸书直播变得怎么火红，幕后又发生了些什么事，他怎么在疫情里走出自己的路，在新加坡阻断措施时把危机转成商机吗？ | influencer-marketing resource |
| Toy Story Trailer | Content Marketing | E6 | A cowboy doll is profoundly threatened and jealous when a new spaceman figure supplants him as top toy in a boy’s room. | content-marketing resource |
| Toy Story Final Scene | Content Marketing | E7 | The ending of Toy Store 1 | content-marketing resource |
| The State of Influencer Marketing 2019 : Benchmark Report | Influencer Marketing | F3 | Influencer marketing has continued to grow as an industry over the last few years. … Growth continued to $4.6 billion in 2018 and is expected to continue its upward trajectory this year to potentially become a $6.5 billion industry. | influencer-marketing resource |
| 3 Key Case Studies for Successful Digital Transformation | Digital Landcape | A1 | Netflix, Adobe, Fujifilm | digital-landcape resource |
| Pinduoduo: Empowering Farmers with an E-Commerce Platform | Digital Landcape | A2 | The start-up’s meteoric rise and its agile response to Covid-19 | digital-landcape resource |
| Digitisation, Digitalisation, Digital Transformation | Digital Landcape | A3 | Lim Swee Say explains what ᴅɪɢɪᴛᴀʟ ᴛʀᴀɴꜱꜰᴏʀᴍᴀᴛɪᴏɴ is and how to do it right. | digital-landcape resource |
| Facebook’s Collapse & The Metaverse Crusade | Social Media | D5 | What is Facebook’s new strategy to combat this slowing growth? And why exactly does Zuckerberg think future growth lies in the metaverse? | social-media resource |
| Organic Share of Traffic Increases to 53% | Search Engine | C3 | Organic Search remains the dominant source of trackable web traffic and in the dominant position as a channel. Paid Search continues to grow. | search-engine resource |